Today’s web design is totally different than what it used to be one or two decades ago, when the Internet was young and full of challenges. Since mobile devices have become mainstream, web designers need to adapt, so they have to create websites that look great regardless the device they are viewed one. Long time ago, when very few people searched the web using their mobile phones, the solution was to create separate versions for desktop and mobile. However, this method involved a double amount of work, thus being costly and inefficient-more details.
Responsive web design was invented to solve this problem. It is a programming method that enables websites to detect the type of device and the screen resolution, in order to display a perfectly optimized variant of layout to each and every viewer. There aren’t any alternative variants of the site, so the programming is done in one go. The code includes special media queries that determine the execution of one or another branch of instructions, depending on the viewing device. This has enabled all business owners and individuals to have perfect websites that adapt to the needs of their viewers.
Moreover, since loading speed is one of the parameters that influence the rankings of a web page, modern web design has to take this into consideration. The optimization of the code in order to increase the loading speed is an absolute must, as it can help your site rank better in Google and in other search engines. Better rankings mean more traffic to your pages, which means a better potential of increasing your online visibility.
The other issue web designers have to keep in mind when they create website layouts is the search engine optimization. They have to minimize their code and use as little server resources as possible. They also need to avoid overcrowding the first part of the page with scripts and programs that require a lot of time to load completely. Such scripts should be placed below the main design elements, so that users can have something to look at until the complete loading of the page.
Modern web design has to follow the current trends and habits of the users. A few years ago, nobody would have bothered to scroll down a very long web page. They only wanted to click once or twice, so all information should have been at maximum three clicks away from the homepage. Today, mobile devices have made users get acquainted with endless scrolling. Web design had to follow this newly acquired habit. The result is that most pages are extremely long, as users prefer to have as much information as possible on the same page. They aren’t willing to click on buttons or menu items anymore, so they may leave a website that doesn’t show them everything the need to see right off the bat.
Being a web designer means you have to be flexible and alert. You have to stay on top of the news and be ready to integrate them into your work.